Similar on the lines of Media Analytics, we offer another user friendly service in, Media Analysis. If we look back at the beginning of this page, we had spoken about the commonly known media sources. The diversified collection of these media sources is called as Mass Media. In addition to newspapers, magazines, radio and television, mass media also includes the internet which has been a digital revelation. Mass Media has greatly influenced public opinion, on a number of subjects, of acute interest. How do companies arrive at a correct business decision? This is where the process of Media analysis, plays an important role. Media Content Analysis, as it is more broadly heard of, is a technique used to arrive at valid conclusions, by interpreting and coding textual material. The process of Media Analysis breaks down texts received by Mass Media (e.g., documents, oral communication, and graphics), evaluates them and converts them to quantitative data.