The word Media is common, in our day to day routines and we continue to hear about it, on a day to day basis. What is this Media all about? In simple terms, media is nothing but a medium or in other words, a source. In this case, Media is related to a communication platform, through which, information reaches a wide audience base. Commonly known media sources are radio, television, newspapers and magazines to name a few.

In the post digital era, media too has taken giant steps forward and the influence of technology, introduced Social Media, the most sought after source for communication, prevailing presently. Communication no doubt remains our USP for any business we begin and succeed, but along with communication, it also becomes important to for us to analyse raw data, collected through various sources of communication, before taking that all important business decision.

This is where, our team at Vee Track, a multi-faceted organization with a global presence, plays a major role, by introducing a technology driven, Media Analytics System which can collect data from various social media websites and analyse them with the help of social media analysis tools, to help you take a conscious business decision. But, how has Media Analytics contributed to the growth of any business?

In the past, large companies would engage market research organizations, to help them conduct a survey and analysis to find out how their products or services are accepted by the market. However, the quality of results would seldom help companies; strategize their business plans, going with the survey and analysis results. There is a tremendous amount of information in social media data which can help organizations to extract data about public’s perception of their brand, consumer’s choice of products and market acceptance. Our indigenously developed Media Analytics system helps businesses to quantify all this, without using less reliable focus groups.